CASE STUDIES - Client Work
Branding
Siera has helped countless clients start from scratch with a brand or build off of an outdated logo concept. She is confident working directly with the client and the designers to ensure that the process is smooth and provides the client with a new image they love. From round 1 to round 50, Siera has worked on both sides of these projects and understands the deep interworkings of creating a brand both from the side of the client and the side of the designer.
Events
Siera managed a team of 10+ individuals to bring together a senior leadership event with an international brand at Portland’s Providence Park as well as two other locations within PDX. The team exceeded all production and venue deadlines as well as client expectations by branding all spaces, providing technical and AV support, and production support for the entire event and post-event wrap-up. Over 100 attendees were brought together and enjoyed their time at the event.
Omnichannel
While with AR Marketing, Siera worked with the client to create and implement a full-package digital strategy for all 57 store locations. Store locations range from small rural communities to state capitals. This campaign resulted in Smokehouse Meats Private Label signature product sales being up 14.5% YOY and the grocers Special Recipe Cookies signature product sales being up 24.3%YOY.
CASE STUDIES - Opertaional
Email Newsletter
As a member of an internal operations “Newsletter Taskforce”, Siera worked collaboratively with Designers, Developers, and Leadership to completely re-think the agency’s go-to newsletter format for their clients with the goal of increasing internal productivity and increasing opens and clicks for their clients. This Taskforce resulted in a 15% increase in opens and a 4% increase in clicks for the agency’s clients as a whole.
Website Optimizations
As a member of an internal operations “Website Taskforce”, Siera worked collaboratively with Designers, Developers, and Leadership to add a more modern and mobile-friendly designed website as an option for clients to choose from as their customizable website.
View an active use of that website wireframe here.
Solving For Gaps
She is the lead Project Manager on an initiative to provide her agencies client’s the tools they need to succeed at social media. In an industry that is lightyears behind the ball in terms of marketing, she is leading a team to provide their clients with access to all of the accurate marketing information they need to succeed through Social Media.